Saturday, April 02, 2005

Sesame Characters appear in news PSA's

Members of the United States Senate took time out of their busy schedules to encourage our nation’s children to eat right and exercise as part of an overall “Healthy Habits for Life” initiative launched by Sesame Workshop. More than a dozen U.S. Senators taped public service messages with Elmo and Rosita. The public service announments will be distributed to television outlets as early as this week. Topics of the public service messages range from the importance of health and nutrition to physical fitness and personal hygiene.

The PSAs will be made available to public television stations, as well as cable and broadcast networks and channels. So whenever you are watching TV keep an eye out for Elmo and Rosita to pop up with a breif announcment. Senators joining the Sesame Street gang include Saxby Chambliss (R-GA), Hillary Rodham Clinton (D-NY), Kent Conrad (D-ND), John Cornyn (R-TX), Christopher Dodd (D-CT), Dick Durbin (D-IL), Bill Frist (R-TN), Mary Landrieu (D-LA), Blanche Lincoln (D-AR), Tom Harkin (D-IA), Kay Bailey Hutchison (R-TX), Lisa Murkowski (R-AK), Jeff Sessions (R-AL), and Ron Wyden (D-OR).

These messages will unite the trusted characters of Sesame Street with the respected voices of more than a dozen Members of Congress. Sesame Workshop is working to guide preschoolers and their families through lessons related to healthy eating, the importance of active play and other key activities such as hygiene and rest. Be sure to keep your eyes peeled for these PSA's and also be sure to check out Sesame Street 36th season on Monday (April 4) as well.

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