Monday, April 25, 2005

Nakajima USA & Sesame Workshop Partner Up

Nakajima USA and Sesame Workshop announced that they have signed a license agreement to design and market a collection of fashion accessories for "tweens and teens". The new collection will launch in time for the 2005 Holiday season and will feature favorite Sesame Street characters including Elmo, Cookie Monster, The Count and Oscar the Grouch. Products will retail between $4 and $40, with a portion of proceeds from their sale going to help fund Sesame Workshop’s educational projects for children at home and around the world.

Nakajima USA currently serves as the U.S. master licensee for the specialty channel for Japan’s Sanrio, famous for its “Hello Kitty” products, and will unite its unique ability to quickly create thousands of fashionable products over multiple categories along with Sesame Street’s 36-year heritage of educating and delighting children of all ages with characters they know and love. “Sesame Workshop is an ideal partner for Nakajima, marrying Sesame Street’s timeless appeal and popular characters that have a strong emotional connection with they young teen consumers with our exceptional product development and distribution capabilities,” said Eric Weber, Nakajima’s US President.

Liz Kalodner, Executive Vice President and General Manager, Global Consumer Products for Sesame Workshop added, “the collection we are developing with Nakajima USA allows us to keep teens engaged in the Sesame Street brand. The characters are nostalgic and the styles are modern and trend-right.” The multi-category collection will launch in October at the Sanrio stores, and also at many other chains and independent specialty stores to be announced.

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